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Program Manager

Job title: Program Manager
Contract type: Full-time
Location: Laguna Beach
Industry: Marketing
Remote: No
Salary: 80000-100000
Reference: 465770
Contact name: Anique Stemmer

Job description

Our client is growing and looking for a Program Manager to join their team.


Direct hire / full time

Hybrid – Onsite 3 days in Laguna Beach




We are looking for a Program Manager to join our team to manage a lead generation Program, which is a collection of several individual programs.


The lead generation Program is designed to offer client’s with certified lead generation tools that can be plugged into their website, giving them more opportunities to connect with online shoppers and drive interest and conversion. As the Program Manager, you will be responsible for all aspects of the program and will be responsible to deliver on the program goals and strategy for clients.


The job responsibilities include, but are not limited to the following:

Program Awareness and Communication: Communicate all program details, changes and actions required to certified program vendors, client, and regional teams

Program Growth: Drive program growth through improvements to KPIs, enhancements to the program strategy & tactics, and identifying / consulting the client on overall program enhancements

Client Relations: Manage client relationships, and proactively engage them, while serving as the SME for across all digital channels with a focus on digital tools & website

Measurement: Lead the effort to define, measure, and tell the story of digital tool conversions and effectiveness

Reporting and Analytics: Define, measure and manage the program performance through use of analytics and reporting tools and provide client key insights on performance of content

Vendor Integration and Management: Manage vendors to ensure they are meeting program benchmarks, adhering to brand and program standards, servicing in-program dealers as expected, maintaining required integrations and delivering all required reporting in a timely manner

Account Planning: Map quarterly goals to track key initiatives and program goals are being met

This is a client facing role which requires a polished and professional demeanor and the ability to lead meetings and present to teams/groups



3+ yrs. Account Management experience with a proved track record of success

Must understand and excel in the consulting environment and how to engage clients with a “can do” attitude

Need a solid understanding of the digital marketing landscape, automotive digital marketing background is preferred by not required

Detailed & functional expertise in Microsoft Office Suite, with an advanced skill set in Microsoft Excel (i.e. creating complex spreadsheets, including use of Pivot Tables and graphs)

Must be self-motivated, possess strong phone skills and be able to thrive and multi-task in a busy environment

Excellent communication and presentation skills are expected

Project management skills: ability to juggle multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks

Implementation experience with analytics platforms such as a web reporting tool and tag management software is a plus

Experience with ecommerce and automotive dealer operations is a plus

Critical thinker who can problem solve

Excellent written/verbal communication

Ability to work independently and is a motivated self-starter

Detail-oriented and organized

College degree is a requirement


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