Job descriptionAs Retention Marketing Manager, you'll report to the Senior Director of Retention and manage the overall strategic vision & execution of the brands customer-facing engagement program. You'll partner closely with a broad cross-functional group to ideate, build and optimize a cohesive customer experience across paid & owned channels.
You'll be a strong advocate for the customer experience and creating optimal messaging for the full customer journey - from cart abandon emails converting first time buyers to sending early access SMS messages to VIPs. You will play an integral part in enhancing our messaging, segmentation and personalization capabilities. Lastly, partnering with our data team, is developing a deep understanding of campaign performance and incrementality in order to chart future tests and data-driven iteration.
What you'll do:
Monitor and report on key metrics focused on cohort and revenue retention, owning a large part of our recurring revenue number
Expand and optimize our customer-facing lifecycle marketing program
Chart a cohesive customer journey and highlight key junctures and pain points around which to optimize
Create and test data-driven hypotheses to improve journeys and campaigns, evaluate results, and evolve best practices to reflect insights
Manage day-to-day development of campaigns, from ideation to briefing in requests through approval and deployment of email, SMS, audience syncs, etc.
Use your expertise using our email service provider and customer data platform to create email automations and journeys, set up A/B tests, and build customer segments
What You'll Bring
5+ years of CRM / Retention marketing experience in a fast-paced consumer environment with a proven track record of success. Experience working in deeply analytical ecommerce environment is a plus.
Experience working with multiple ESPs, list hygiene, testing methodology, dynamic content, deliverability, and CAN-SPAM regulations.
Solid track record of building and managing retention-focused teams
Experience with email KPI reporting and using analytics data measure and optimize program performance
Excellent organizational and prioritization skills, with some project management experience
Self-starter with a result-driven attitude and strong attention to detail with data, copy, design, offer terms, etc.
Passion for fostering great customer experiences and a curiosity to learn what works – and what doesn't
We have a hybrid work environment in our beautiful and state of the art office in Jersey City**
What We Offer
A challenging role in a rapidly evolving business
Competitive compensation, benefits, and 401K Match
Paid Maternity, Adoption and Paternity leave