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Retention Marketing Manager

Job title: Retention Marketing Manager
Contract type: Full-time
Location: New York
Industry: Marketing
Remote: No
Salary: $95K
Reference: 444335
Contact name: Sofia Alfaro

Job description

We are seeking a Retention Marketing Manager to become an integral part of our team. In this role, the Retention Marketing Manager will be responsible for owning the execution and analysis of performance in our retention channels (email, SMS, and loyalty) and partnering with the Director of Omnichannel Analytics & Digital Strategy to build strategies for delivering on revenue goals in these channels. The ideal candidate is entrepreneurial, strategic, data-oriented, and has a strong background in email & SMS marketing channels.

- Fully manage email (Klaviyo) and SMS (Attentive) channels through data-driven campaign calendar development and list growth strategies that ladder to overall company revenue goals
- Own the flawless building, scheduling, segmentation, and deployment of all emails & SMS campaigns and trigger flows
- Develop always-on journey flows, optimizing and building new welcome, post-purchase, abandonment, and lifecycle programs using insights from customer journey mapping & purchase data
- Own retention channels rigorous A/B testing roadmap to consistently optimize all elements of the email/SMS programs, including subject lines, segmentation, creative content, send times, and landing experience
- Responsible for robust weekly, monthly, and quarterly email, SMS, and customer reporting to
cross-functional partners, leveraging data insights to impact go-forward strategies in retention channels
- Develop more in-depth segmentation strategy across all owned channels to improve customer retention rate, build cross-channel loyalty between bespoke and fine jewelry, increase customer lifetime value, and build personalized programming
- Partner with graphic design, integrated marketing, and merchandising teams to collaborate on story-telling opportunities that reflect learnings from reporting & testing and ensure consistent messaging across all marketing channels
- Oversee relationships with existing and new retention marketing vendors, staying up to date on latest releases & identifying partnership opportunities to grow the channels
- Ensure all marketing efforts are in compliance with internal guidelines, industry best practices, and legal regulations, including CAN-SPAM and CCPA

- 4+ years experience in email/SMS marketing role
- Proficiency in email marketing platforms & tools (Klaviyo/Attentive preferred)
- Proficiency in HTML/CSS
- Experience managing content calendar deliverables across cross-functional teams
- Strong understanding of CRM data & reporting structure
- Strong technical understanding of ecommerce tools
- Passion for fine jewelry space and alignment with brand’s values
- Proficient in Excel

Details - NYC
- Hybrid role located in midtown NYC (3 days in office)
- Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or
- Health, Vision & Dental Insurance for full-time employees
- We offer generous employee discounts
- Paid time off
Expired job