Job description
We are seeking a motivated and retail-experienced candidate to lead the go-to-market strategy for Sephora (both dotcom and brick & mortar). Our ideal candidate would have a strong background with Sephora and would have a deep understanding of the skincare/beauty landscape.Responsibilities:
• Develop scalable retail marketing efforts to increase brand awareness, drive traffic and increase sales
• Evaluate effectiveness of channel marketing programming and optimize in real time
• Liaise directly with Sephora merchants, leading bi-weekly touch bases, pitching for incremental exposures and support, and balancing their feedback with the needs of the brand
• Lead quarterly strategic alignment meetings with Sephora and bi-annual Market Week meeting prep
• Conduct clear analyses and reporting deep-dives of channel sales, promotions and animations, recommending contingency plans where needed to meet sales goals
• Partner with Education team to support their needs on in-store eventing execution and logistics
• Lead the strategy and execution of Sephora.com P-pages
• Liaise with Visual Merchandising Manager
• Partner with Specialist to prepare and brief creative for production and editing of marketing channel assets
• Lead the sampling program strategy and execution in Sephora, Kohls and Sephora Mexico channels, as well as kitted sampling programs
• Verify Sephora and Kohls forecasts for innovation and product advancements
• Support strategic channel campaign programming from inception through execution (both full price and promotional programming)
• Lead the Digital Retailer Animation and Co-op strategy and execution
• Collaborate cross functionally with product marketing, consumer marketing, influencer marketing and social teams
• Maintain pulse on industry best practices for beauty marketing as well as performance benchmarking
• Assist Assoc. Director with annual A&P budget reconciliation and program invoices
Qualifications:
- 5+ years of industry-related marketing work experience
- 2+ years of experience with Sephora
- Gen Z brand or elevated skincare brand experience preferred
- Bachelor or higher degree