Job description
Title: Social Media Manager ( ad agency experience needed)Our client is an ad agency seeking a skilled and experienced Social Strategist to join their team. As a Social Strategist, you will be responsible for managing social strategy and content creation across multiple social platforms. In this role you will be working on a restaurant chain to develop comprehensive social media strategies, including content calendars, creative content creation, audience targeting, channel selection, and brand voice.
***Must have experience with food or CPG and live in the NYC area***
Location: New York, NY
** Hybrid position (Tuesday, Wednesday, Thursday onsite)
Hours: 40 hour work week
Duration: Ongoing contract
Rate: $35-45/hr
Responsibilities:
- Develop comprehensive social media strategies, including audience targeting, channel selection, content creation guidelines, and brand voice.
- Develop and implement a monthly content calendar through strategic guidance and review.
- Deliver engaging presentations showcasing strategy, content development, and campaign results to clients as well as internal teams.
- Collaborate with the Social Coordinator to facilitate asset creation and trafficking.
- Source user-generated content (UGC) while ensuring proper approval for usage.
- Monitor organic analytics to measure campaign performance effectively.
- Conduct ad-hoc social listening activities to identify opportunities for optimization based on actionable insights/data.
- Stay up-to-date with pop culture trends, creative communities, new technologies in order to leverage them effectively in campaigns while maintaining brand integrity.
Requirements:
- Preferred experience within the hospitality/restaurant industry
- 4+ years as a social media manager and strategist
- Proficiency in using social media tools such as Brandwatch or Sprout
- Excellent writing skills with strong communication abilities
- Exceptional organizational skills with the ability to meet deadlines independently
- Comfortable engaging with clients on a daily basis
- Able to maintain client relationships confidently
- Keep clients informed about project progress regularly
- Respond efficiently to client inquiries or concerns
- Proactively offer solutions or suggestions that align with client objectives
If you are passionate about social media, have a keen eye for trends, and possess excellent strategic thinking and communication skills, we invite you to apply for this exciting opportunity
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