Job description
WHAT YOU'LL ACCOMPLISH
- Lead creative and visual design for digital marketing (including social media, landing pages, and website) that will differentiate our company with target personas.
- Align 90+% of B2C and B2B marketing to design system, design principles, and brand guidelines (internal and client, where appropriate).
- Explore new concepts, new tools; be a creative instigator within Design. Be an active and supportive collaborator, giving and receiving feedback and suggestions in a manner that is always helpful, always looking to raise our bar, to enhance our brand and help our users.
- Collaborate with the Marketing team to gather target persona feedback to understand the psychology, pain points & value prop to validate design decisions.
- Take projects from start to finish by identifying the problem/goal, diverging on different solutions, then converging to execute, all while meeting deadlines, collaborating with colleagues, and looping in stakeholders for milestones and approvals.
WHAT WE'RE LOOKING FOR
- Digital Design Experience: Must have 6 years experience with website design, creating landing pages for conversion, infographic design, and creative concepts for use of illustration, photography and video.
- High Quality: Understanding of key design principles and elements. Having a good ‘eye’ and strong visual sense, for high quality creative concepts and excellence in execution.
- Portfolio demonstrating a lead design role in building brands, designing memorable, engaging visuals for websites and lead-generating campaigns.
- Empathy: Seeks to understand user goals, motivations and obstacles; creates designs to serve and attract users. Understands our programs, how they are deployed and used; motivated by increasing usability and effectiveness. Understands our business drivers and our clients’ goals.
- Problem solving: Ability to efficiently explore a range of options, then shape creative ideas into practical and commercially attractive deliverables for customers. Find ways to reach and connect with users and drive engagement.
- Analytical: Asks the proper questions to understand the problem. Thinks of the bigger picture; appropriately challenges assumptions.
- Project management, collaboration: Self-directed project management, providing effective time estimates and updates in progress. Always guided by stakeholder priorities and deadlines. Consistent delivery of on-time, high-quality, well-scoped designs.
- Organization, delivery effectiveness: Can work within templates and systems while keeping files organized. Relentless attention to detail and consistency.
WHAT SHAPES OUR COMPANY
- Hustle: Has a bias for purposeful action and finds creative ways around problems.
- Effective communication: Can articulate a vision to teams, write a ticket to eng, collaborate with cross-org stakeholders, deliver feedback, and everything in between.
- Frugal: Shows good judgment in using limited resources -- time and money.
- Trust: Takes ownership, is a role model for the team, and empowers them while holding them accountable.
- Learn-it-all: Constantly honing their product and management craft, and up-to-date on business landscape and best practices.
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