Job description
Our agency client is seeking an Associate Director, SEO who will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs.
Associate Director, SEO Responsibilities
- Clearly define elements of SEO projects to set expectations of what is and is not in scope
- Aid the director and project manager in scoping both future projects and staffing
- Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family
- Lead the development and presentation of audits, training, and reporting
- Build out cutting edge SEO services such as content gap analyses and reputation improvement
- Verbally, literally, and visually provide strategic and tactical guidance on SEO best practice
- Lead, develop, and manage Manager and Sr. Analyst
Associate Director, SEO Qualifications:
- Bachelor’s Degree or equivalent experience
- 5+ years of digital marketing experience with an emphasis on SEO
- Local SEO experience a plus
- Experience with tools relating to web analytics, SEO reporting, link and technical analysis
- Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives
- Highly analytical with the ability to internalize the importance of performance KPIs such as ROI
- Experience with financial and/or pharma companies is a plus
Expired job