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Brand Marketing Manager

Job title: Brand Marketing Manager
Contract type: Freelance
Location: Chatsworth, CA
Discipline: Marketing
Remote: No
Reference: 403782
Contact name: Valerie Haldeman
Job Published: January 01, 1970

Job description

Client Overview:

Renowned entertainment company presenting award-winning consumer goods for every trendsetter. Their modern, cool, and innovative must-haves distinguish them at the forefront of the industry.

Position Overview:

As the Brand Marketing Manager, you would be responsible for identifying emerging trends and opportunities on short-term long-term basis to create equity and brands for the company’s products. You would also be responsible for translating business objectives into brand strategies and overseeing tradeshows.
 

Responsibilities:

  • Identify emerging trends and opportunities on short-term long-term basis to create equity and brands for the company’s products 
  • Translate business objectives and strategies into cohesive brand objectives, strategies, and plans to facilitate growth 
  • Evaluate licensing opportunities and oversee product line profitability analysis for each license to manage risk assessment and break-even analysis 
  • Analyze POS data for response to advertising and promotional support and conduct product research to understand the changing needs of the consumer, marketplace, and retailer 
  • Oversee company tradeshows, ensure aligned with budget and objectives, and provide recommendations on new products and line extensions to maximize success and profitability 

 

Key Qualifications:

  • Bachelor’s degree; master’s degree in marketing a plus 
  • 5+ years’ consumer packaged goods product industry 
  • Extensive marketing and product research experience 
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