Job description
Our client is seeking a Business Analyst who will have direct impact on our sales & marketing technology stack design & evolution. You will work alongside the business teams to maximize their efficiency & effectiveness and capitalize on the full benefits of our enterprise systems with a strong emphasis on Salesforce.com, Pardot, and the marketing technology stack. The position will act as a liaison among internal stakeholders to analyze, document, communicate, and validate business and system requirements. In addition to the responsibilities listed below, you will promote adoption, track new releases, provide training, and more.
RESPONSIBILITIES
Facilitate discovery and requirements gathering sessions with Sales, Marketing, and Operations stakeholders to document detailed functional, technical, data, and reporting requirements
Participate in technical design meetings with product and technical managers; participate in backlog grooming sessions with a scrum team to help groom user stories
Write detailed Acceptance Criteria in the form of Behavior Driven Development scenarios for User Stories
Perform detailed end-to-end User Acceptance Testing including front-end manual testing
Gather, create and document current and future business process flows; conduct analysis of aligned systems and tools
Identify opportunities to improve business processes leveraging the Salesforce.com, Pardot, and the marketing technology stack; facilitate implementation of processes that are complete, streamlined, and well-documented
Develop training plans, communications, materials and documentation for users; keep materials up-to-date, and coordinate new user and sustainment training sessions
Conceptualize and design reports and dashboards that reflect productivity metrics, key performance indicators, and information to facilitate better decision-making or process improvement
4+ years of professional experience as a Business Analyst + Bachelor's Degree
Hands on experience with Salesforce Cloud products (e.g, Pardot, Sales Cloud, Marketing Cloud, etc.)
Demonstrated analytical skills and proficiency in process mapping, data analysis, and KPI measurement
Deep knowledge of sales and marketing technology, platforms, and ecosystems
A bias for action and an outstanding customer service mentality supported by excellent interpersonal skills
Ability to multi-task in a dynamic, high-energy environment
Experience with agile systems & scrum methodology
Proficient in standard business software including Outlook, Excel, Word, PowerPoint, etc.
Certified Salesforce Administrator
Certified Pardot Specialist
Salesforce Marketing Cloud experience
Certified Project Management Professional
Experience with software coding