Job description
Client Overview:
Our client is well-known creative and CRM agency. Their modern, on-trend approach distinguishes them as leaders in the industry. They’re looking for a Campaign Manager to join their innovative team.
Campaign Manager Overview:
As the Campaign Manager, you will be responsible for supporting the development and implementation of marketing strategies, programs and campaign activities that contribute to the growth and sustained engagement of the client’s loyalty programs.
Campaign Manager Responsibilities:
• Manage the end-to-end planning and execution of lifecycle campaigns across a variety of digital channels (email, mobile push, SMS, and paid media)
• Develop strategies to segment, target and drive specific behaviors
• Design and implement testing for continuous optimizations
• Monitor and report channel activity with analysis, insights and recommendations
Campaign Manager Qualifications:
• Experience with Acoustic, Silverpop and IBM Watson
• 3+ years experience as a Campaign manager or Email specialist
• Experience with Dynamic content, segmentation, familiar with DNS
• Strategic and results-oriented individual with strong analytical skills
• Experience in Loyalty and/or retail preferred
• Experience with HTML, CSS, manipulation or coding from scratch is an asset
