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Digital Marketing Manager

Job title: Digital Marketing Manager
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Reference: 422973
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Our client is looking for a Digital Marketing Manager to develop knowledge and skills in the growth marketing space, with a key emphasis on paid social, including Facebook/Instagram, Snapchat, Tiktok, and Pinterest. The role will be responsible for designing campaign architecture, providing optimization recommendations, performing audience segmentation, creative testing and owning performance metrics. You must have the ability to identify and understand marketing problems and opportunities and continuously be searching for opportunities to refine and grow. This position has high visibility and high impact.

Responsibilities:
  •  Build & scale marketing campaigns to maximize efficient user growth, specifically on Facebook.
  • Hit key performance goals around orders and CPA targets by driving continuous improvement and hypothesis-driven experimentation of new optimization and landing page tactics.
  • Conduct on-going analysis & reporting, while testing new user acquisition initiatives.
  • Work cross-functionally with analytics, product, and creative. Constantly identify and develop new creative assets for campaigns (individually and with cross functional teams)
  • Other duties as assigned.
Qualifications:
  • 2 to 3 years experience on paid social channels, primarily on Facebook, preferably for a Direct-to-Consumer brand.
  • Thrives in the intersection between data and creativity.
  • High attention to detail and ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Experience and record of success with Facebook & paid social advertising.
  • Must be comfortable writing ad copy and creating assets in Canva or another image editing program.
  • Intellectually curious. You’re never satisfied with the what, you’re always searching for the “why.”
  • Analytically-minded, structured thinker - data leads to amazing insights.
  • Strategic and business-minded.
  • Creative and collaborative - you love working with a team and creatively solving challenging problems.
  • Enthusiastic, proactive, self starter.
  • Team player.
  • Interest and passion for the beauty space and ideally hair color/hair care.
  • Experience and record of success with Facebook advertising. 
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