Job description
Client overview:
Our client is a real estate investment trust company looking for a Digital Marketing Manager to join their team.
Position Overview:
The Digital Marketing Manager will develop and implement a multi-channel B2B digital marketing strategy
Responsibilities
- Manage a B2B multi-channel digital marketing strategy using a variety of tactics and channels, including SEO/SEM, email, social media, advertising, and content syndication
- Collaborate with cross-functional teams on email marketing campaigns
- Monitor analytics to optimize campaign performance and provide recommendations.
- Own day-to-day website management, including trouble-shooting issues, responding to internal requests, working with internal creative director and communications manager to update website copy and digital materials.
- Manage external development agency and work closely with internal IT team to ensure website functionality
- Measure and report performance on all digital marketing campaigns and evaluate effectiveness against pre-determined KPIs.
Responsibilities
- 3-7 years of B2B marketing or Mar-Tech experience.
- Bachelor’s Degree in Marketing, Communications or related field and experience in B2B digital
- marketing.
- Experience with Salesforce Marketing Cloud (or Pardot), Eloqua or similar email marketing
- automation platform required.
- Experience working with Google Analytics, Google Tag Manager, Google Keywords, Google Search Engine
- Ability to create and execute strategic marketing plans.
- Clear communication and presentation skills
Expired job
