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Digital Marketing Manager-Fashion

Job title: Digital Marketing Manager-Fashion
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 417991
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

Luxury fashion brand is looking for a digital marketing manager to drive the digital strategy, oversee and optimize campaigns across digital marketing and e-commerce channels.

 

Responsibilities Include:

  • Oversee digital advertising agency, monitoring and driving growth in new customer acquisition and revenue.
  • Effectively manage the marketing budget, providing consistent and accurate performance reporting.
  • Ensure marketing channel mix is optimized.
  • Manage performance and maintain up-to-date ad and marketing assets.
  • Write creative copy for ads across all mediums.
  • Track and report monthly relevant KPIs for website metrics and social channels.
  • Lead detailed analysis of campaign(s) effectiveness, including segmentation, creative targeting, and cohort analysis.
  • Manage SEO strategies for ecommerce site to ensure website copy and meta data are fully optimized to maximize traffic from search engines.
  • Drive day-to-day channel operations in tandem with agency partners.
  • Coordinate with creative and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.
  • Stay current with paid media marketing trends and opportunities.
  • Manage and submit all content requests to the creative department.

Qualifications:

  • At least 4 years of digital marketing experience.
  • Highly motivated, energetic, result-driven individual.
  • Strong analytical and conceptual skills.
  • Ability to partner and influence.
  • Superior written and verbal communication skills.
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