Job description
Client Overview:
Our client is a well-known Canadian retail company with a forward-thinking and collaborative approach. Their modern, on-trend approach distinguishes them as leaders in the industry.
Marketing Specialist Overview:
As the Marketing Specialist, you will be responsible for supporting the development and implementation of marketing strategies, programs and campaign activities that contribute to the growth and sustained engagement of the client’s loyalty programs.
Marketing Specialist Responsibilities:
• Project Management: timeline, quality, scope and budget tracking and reporting
• Campaign building: assist with research and design user experience and landing pages
• Asset Coordination: Coordinate the collection and delivery of all digital project content such as product images, project creative, copy decks, and translations
• Timeline tracking: Assist in creating project work backs with key milestones, manage updates to works backs and follow ups with key stakeholders on action items and red flags in weekly meetings and emails
• Analytics: Pull analytics for campaign tracking/optimization and post mortems
• Testing: Assist with User experience testing on web, mobile and flash ad experiences to ensure functionality, copy, creative, and links are working properly before going live
Marketing Specialist Qualifications:
• Bachelor’s degree preferred
• 3+ years digital marketing experience
• Strong Project Management skills
• Strategic and results-oriented individual with strong analytical skills
• Experience in Loyalty and/or retail preferred
