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Director of Digital Marketing & eCommerce

Job title: Director of Digital Marketing & eCommerce
Contract type: Full-time
Location: Cypress, Orange, California
Discipline: Marketing
Remote: No
Reference: 408363
Contact name: Catherine Aranda
Job Published: January 01, 1970

Job description

Leading lifestyle brand is hiring a Director of Digital Marketing and eCommerce to join their growing team. The ideal candidate is a true subject matter expert with extensive D2C digital marketing experience and proven experience increasing site traffic and driving revenues.

 

This role is based in Orange County and provides a hybrid onsite/remote work schedule. Only local applicants will be considered

 

 

Key Responsibilities:

  • Develop and execute full-funnel digital marketing strategy
  • Continuously develop, test and launch new ways to drive traffic to the site ensuring a high level of conversions
  • Manage cross-channel acquisition budget and strategy
  • Partner closely with internal and external partners within marketing, creative, social, performance marketing and more
  • Develop reporting metrics, establish KPIs and track performance accordingly
  • Ensure a seamless customer experience across all touch points
  • Oversee and manage CRM, Retention Marketing, Social, Affiliate, Paid Social, Paid Ads, Acquisition, SEO, SEM strategies and execution
  • Partner with buying and merchandising teams to ensure promotions and product features align
  • Oversee and manage user experience of the website
  • Stay up-to-date on industry best practices and new technologies and adapt as needed

 

Key Qualifications:

  • 10+ years in Digital Marketing and D2C eCommerce
  • Proven results in driving revenue through digital marketing and eCommerce
  • Experience managing P&L and with forecasting
  • Ability to develop and maintain strong internal and external cross-functional relationships
  • Experience working with a multi-region/ global brand
  • Ability to lead a team while remaining hands on
  • Exceptional written and verbal communication skills
  • High level strategic thinker
  • Desire to constantly achieve more
  • Bachelor’s Degree in related field
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