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Email Marketing + Retention Manager

Job title: Email Marketing + Retention Manager
Contract type: Full-time
Location: Costa Mesa
Discipline: Retail
Remote: Yes
Reference: 428351
Contact name: Lauren Cervantes
Job Published: January 01, 1970

Job description

Our client, who is an Ecommerce Shapewear & Intimates company is looking for a Customer Retention Manager to join their team in building the next generation of shapewear. This role is 100% REMOTE.

 

•             We are looking for a passionate, customer-centric, data-driven team player to manage all retention and lifecycle efforts, reporting to our Chief Marketing Officer.

•             You’ll be responsible for improving customer lifetime value and growing repeat customer revenue, working with internal and external partners to optimize our email + SMS flows, web products, and loyalty programs.

•             We believe retention is one of the biggest growth opportunities for the company over the next three years.

•             You’re rigorous about using data and insights to improve the customer experience across every stage of the life cycle.

•             You are good at Segmenting customer databases and maintaining lists of segmented customers and how to engage these customers with your content and strategy.

•             You’re comfortable making decisions at 70% confidence and thrive in a state of continuous learning and growth.

•             We’re a small but growing team, and are looking for a go-getter who’s excited to apply a growth mindset to an ever-changing set of challenges as our company grows.

•             You can take a logical approach to problem solving, be super attentive to the finest details of what customers are asking

•             You have an entrepreneurial mindset – you are brilliant in starting up and executing on new opportunities

•             You can work from anywhere as long as you can be online during our regular office hours.

Role & Responsibilities:

•             Internal owner of email, SMS, lead gen, loyalty, referral, and other retention initiatives.

•             Set KPIs, build testing roadmaps, and own execution across customer marketing touchpoints.

•             Help us develop deeper understandings of our customer cohorts through data.

•             Serve as the internal champion of retention data and initiatives.

•             Build and design email campaigns (through the use of Canva or Illustrator or Photoshop)

•             Work with the brand team to strategize and project manage regular Email and SMS campaigns.

•             Work with our product team to strategize A/B tests of our lead capture flow and customer experience on site.

•             Work with brand and product teams to translate our mission, brand and product offering into a compelling marketing, product and content strategy for existing customers within CRM, loyalty, and other customer touchpoints

Experience:

· At least five years of Email and SMS Experience in a Fashion or Beauty brand.

· Applicants with direct experience in using Klavyio is essential.  Bonus if there is experience with Yotpo.

· Applicants with experience in both CRM and loyalty/membership marketing strongly preferred.

· Demonstrable success in delivering repeat customer revenue growth at scale at a D2C company or agency.

•             Can analyse data to understand customer behavior

•             Is creative enough to create and write content, to send eye-catching email campaigns, and to work with social media.

•             You love your work and your passion for detail is apparent in everything you do.

•             You know when the extra mile is needed, but you also know how to decompress and enjoy life.

•             You are ready to grow and welcome the opportunity to learn.

 

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