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Group Media Director

Job title: Group Media Director
Contract type: Full-time
Location: Atlanta
Discipline: Marketing
Remote: Yes
Reference: 412747
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Group Media Director

Full-Time Employment

EST hours

Salary: Competitive 

Remote, but you must reside in one of the following states:  GA, FL, SC, NC, TN, TX, OK, CA, MI, NY, NJ, MA

 
KEY RESPONSIBILITIES
 

  • Works collaboratively across departments (engagement planning, social media, creative, media plans, departments, analytics, etc.) to develop the strategic design for innovative
  • Manages the process of development, negotiation, implementation, tracking, reporting optimization of all media plans for assigned accounts
  • Maintains strong client/vendor relations to develop comprehensive media plans that successfully accomplish their goals
  • Provides strategic analysis of plans to determine impact and overall outcome on all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.
  • Anticipates & addresses client challenges across multiple client engagements. Main liaison & consultant to client on media matters.
  • Solicits new industry concepts and tools that will help grow and enhance client’s business
  • Works on new business as a part of an integrated team
  • Collaborates cross-office with other Media Directors and team/agency leaders on departmental and agency initiatives
  • Work with Executive Director of Media on financial aspects of the account budget, staffing, projections, etc. for assigned team
  • Inspires team as a hands-on leader always advocating new ways to solve problem.
  • Creates a positive working environment and fosters a team approach
  • Responsible for training, managing, motivating, growing & evaluating team-members and fosters a team approach

Qualifications:

  • 10+ years of media planning experience 
  •  Experience in the health care sector is a plus.
  • Experience with online media (display, search, content integration etc.) and emerging media (social networks, blogs, mobile, gaming, user generated content, etc.) preferred.
  • Excellent management and leadership skills and experience managing a team of associate directors, supervisors, planners and assistants
  • Extensive client contact experience
  • BA/BS in Advertising, Marketing, Communications, or related field digital
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