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Growth Analytics Manager

Job title: Growth Analytics Manager
Contract type: Full-time
Location: New York, New York
Discipline: Marketing
Remote: No
Reference: 409474
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

We’re working with the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. The brand is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout--variety, personalization, and community--are brought to the most convenient place: the home.

We recently joined the lululemon family, operating as an independent entity, and now have the resources of a public, global company behind us. We’re an inclusive space for all identities and are committed to keeping that foundation intact as we grow. If you're eager to make an impact in a quickly growing business, we want to hear more from you!


THE ROLE & YOU:
We’re looking for a motivated, data-driven, insightful Growth Analytics Manager to join our expanding Marketing and Growth team. This is a unique opportunity to influence key strategic decisions that will have a direct impact on our Growth goals.

Own the data and analysis for growth funnels and channels
Forecast and manage CAC, while uncovering opportunities to improve conversion and reduce costs
Manage and aggregate channel level reporting to help build an integrated view of our acquisition landscape
Steward our growth and acquisition datasets to ensure accuracy and comprehensiveness
Find patterns in lead and customer data to inform targeting, segmentation, and lead scoring/routing strategies
Build multi-touch attribution models across channels to demonstrate business impact
Compile weekly, monthly, and ad hoc reporting on marketing and full funnel performance for senior executives


*REQUIREMENTS:
5-8 years of overall work experience
Deep understanding of marketing analytics
In-house experience at a fast-growing direct-to-consumer startup a plus
Demonstrated ability to extract business insights from large datasets and use them to drive business change
Robust analytical skills and a desire to use data in creative ways to drive and measure results
Ability to distill complex analyses into actionable business insights
Experience building an analytics function from scratch and proactively identifying areas for growth


*BENEFITS:
Fully Remote Team
Competitive Compensation
Competitive Health Coverage
401(k) plan
Self-directed Paid Time Off
Opportunity for Rapid Growth 

 

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