Our major financial client is seeking a Marketing Account Strategist to join their team on a full-time basis!
As a Marketing Account Strategist, you’ll provide strategic leadership in ideating strategic campaigns and initiatives for our community banks, the markets, and constituents they serve. Responsibilities include: Together with your partner Account Managers, building and strengthening relationships with internal stakeholders. Defining, crafting, and assessing annual strategic marketing plans for assigned banks aligned to the banks’ objectives and goals.
Synthesizing market intel through a variety of channels and thoughtfully integrating this information into strategic plans and campaigns. Ideating and collaboratively executing large-scale digital and integrated corporate and local bank campaign initiatives as assigned.
Working collaboratively across all marketing teams – particularly with digital, creative, and account management – to ensure total alignment of campaign assets with stakeholder objectives, always monitoring and refining for optimal results.
Together with digital team, defining campaign KPIs.
Presenting and translating campaign results into digestible and compelling narratives to bank leadership that confirm or refute campaign hypotheses through consistent testing and optimization. Marketing Account Strategist requirements include:
Proven history of executing integrated marketing campaigns.
Experience executing paid digital campaigns (e.g. SEM, email, display, social, etc.) and monitoring key online marketing metrics to track success & make recommendations based on analytics is strongly preferred.
Ability to communicate effectively and often with clients.
Possess strong organizational skills with ability to multi-task and prioritize effectively. Comfort level of working in the gray with proven history of troubleshooting and proactively providing solutions to challenges.
Intermediate PowerPoint and Excel skills. Experience with project management software (Workfront or equivalent system) is strongly preferred. Possess an ROI driven mentality. Bachelor degree or equivalent.