Responsible for marketing / product management efforts for assigned Strategic Business Unit (SBU) or across multiple Strategic Business Units. Depending on level may lead cross-functional teams to develop, execute and measure annual marketing plans or new products that facilitate achievement of business unit and corporate goals. Accountable for some or all components in the marketing/product management life cycle; components include product maintenance, new or strategic product development, business case development and implementation activities for marketing products.
-Responsible for strategy, execution/implementation and measurement of marketing plans or products.
-May provide analytical and tactical support in the development of marketing plans/product plans.
-Interfaces with internal and external parties in the development of communications materials.
-Develops or provides oversight of third party relationships including contract negotiations and performance tracking.
-Responsible for highly complex assignments requiring independent judgment and creativity.
-Provides direct support for various areas of the marketing/product management life cycle such as strategy development, product maintenance, business case development and tactical implementation for marketing programs or new product development efforts.
-Takes leadership role in execution of routine activities.
-May provide administrative oversight of third-party relationships through implementation of performance tracking system and routine monitoring of performance
-May provide guidance to others.
-May manage multiple projects from conception to completion
-Knowledge encompasses entire scope of concepts, practices and procedures within marketing / product management or product development field.
-May have received recognition for development of one or more unique sub-specialties.
-Uses concepts and abilities to solve the most complex problems. Interprets and applies policies and procedures.
-Demonstrates comfort with/command of content/deliverables, underlying work processes, and design/execution of analytical projects.
-Generally requires a Bachelor’s degree or higher.
-Equivalent work experience in marketing, product management, or health care is acceptable.