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Marketing Manager

Job title: Marketing Manager
Contract type: Freelance
Location: Portland
Discipline: Marketing
Remote: No
Reference: 425772
Contact name: Rianne McDonough
Job Published: January 01, 1970

Job description

24 Seven is partnering with their outdoor apparel/footwear client based in Portland, OR to find them a Marketing Manager to join their team this Summer. This role will start as 3-month contract, but will most likely turn into a full-time conversion after 3-4 months as this team is rapidly growing. While much of the role can be done remotely, the candidate will need to be based in Portland, OR to be able to come into the office as needed. Brief details are below. 

Ideal Candidate: A minimum of five years’ experience in digital marketing/general marketing is required. Proven strategic skills and extensive knowledge of how online media and mobile channels work together to create experiences that drive greater brand awareness, consumer engagement and conversion

General Summary
The Marketing Manager creates and executes marketing strategies that support product and business objectives by serving as the voice for the fan and the brand through all consumer touchpoints.  

Scope and Complexity
Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise.

Essential Responsibilities
•  Develops digital marketing strategies and programs that drive traffic and engage fans. Manages the overarching media, publicity, and events strategies from concept to completion. Develops social media strategy with an emphasis on setting short- and long-term goals, metrics, audiences and key tactics etc.
•  Establishes analytical processes and produces cost-effective engagement and traffic driving programs. Helps provide brand insights through reporting of social media and website analytics along with sales trends. 
•  Monitors, plans and directs digital analytics/research to track key performance indicators, gather information and compile statistics pertinent to planning and execution of digital campaigns.  
• Oversees search engine optimization and creates referral campaigns. 
•  Establishes and implements digital media best practices.
•  Manages the Go-To-Market Calendar by aligning key dates and timelines across key internal teams.
•  Directs the creative development process with outside marketing agencies.
•  Drives project plans and schedules to ensure timely delivery and manages production processes to ensure campaign materials align with overall strategy and are on time and within budget.
•  Investigates new marketing concepts, communication platforms, and cutting-edge programs. Keeps abreast of trends in social media and interactive marketing. Provides guidance to internal teams on how to incorporate appropriate trends into the overall marketing strategy.

Minimum Qualifications
•  A bachelor’s degree in marketing or related field is required.
•  A minimum of five years’ experience in digital marketing/general marketing is required.
•  Proven strategic skills and extensive knowledge of how online media and mobile channels work together to create experiences that drive greater brand awareness, consumer engagement and conversion
•  Excellent written, verbal, and presentation communication skills with an ability to communicate at all levels of the organization.
•  Documented experience creating and executing digital marketing strategies
•  Passionate about the digital media space and translating buzz into increased engagement and sales
•  Vendor and project management skills
•  Thrives in a lean, fast-paced environment
•  Thinks strategically and executes tactically  Apply for this job