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Marketing Specialist

Job title: Marketing Specialist
Contract type: Full-time
Location: atlanta, GA
Discipline: Marketing
Remote: No
Reference: 403960
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Marketing Specialist

 

 

Client Overview: Our client is is looking for a highly motivated and dynamic Marketing Specialist with 2-5 years of experience to join our growing team in Atlanta.

 

Marketing Specialist Overview:

The ideal candidate has experience developing and executing business development and marketing plans and strategies. As part of a growing company and team, the role requires a creative approach to problem solving and proactive team collaboration to deliver valuable solutions.

 

Marketing Specialist Responsibilities:

 Manage all marketing and business development activities and efforts, including working with administrative staff to coordinate meetings, calendars and events;

· Have a finger on the pulse as it relates to all marketing and business development initiatives and opportunities at all times;

· Maintain a recurring list of clients, prospects and referral sources while proactively communicating important changes to management;

· Create, manage, print and distribute on-brand prospect and client presentations;

· Manage the content marketing plan as well as branding compliance through use of templates, style guides, graphic design and thoughtful governance;

· Research, order, manage and distribute client and referral gifts/promotional items in addition to ordering branded office supplies as needed;

· Implement and execute the client onboarding process;

· Write, edit and publish thought leadership pieces through collaboration and internal interviews with the executive team;

· Write press releases and work with PR firms as needed to activate PR opportunities;

· Design new collateral and maintain all collateral up to date, including all templates;

· Write and update bios, collateral and website copy as needed;

· Write video scripts, and produce, edit, and publish video content;

· Develop market insights using internal and external data to formulate and communicate strategic plans to team;

· Create and execute campaigns to increase brand awareness;

· Maintain all social media platforms and execute the social media strategy while providing recommendations and looking for opportunities for improvement;

· Manage all sponsorships and event-related functions, in addition to coordinating events and attending conferences on behalf of Magnolia;

· Optimize and manage all Google platforms (Analytics, Console, My Business Page);

· Manage website and website compliance, email platform and CRM/marketing automation;

· Manage external vendor relationships to support various marketing initiatives;

· Work primarily with the President/CEO and report the marketing plan periodically to the Board of Directors;

· Collaborate with Director of Marketing to manage and execute the Magnolia Trust marketing budget;

· Support special projects as directed by the Director of Marketing.
 

Marketing Specialist Qualifications:

· 2-5 years of relevant experience and a Bachelor’s degree in Marketing, Communications, Business, Journalism, English or related field. Experience in professional services environment considered a plus.

· Adobe Creative Suite experience required (InDesign, Photoshop a must) - Portfolio of work may be requested.

· Superior business writing skills with excellent editing and proofreading abilities; Knowledge of AP style preferred.

· Social media, email marketing, WordPress, CRM and marketing automation experience required.

· Google Analytics and video marketing experience a plus.

· Working knowledge of Search Engine Optimization (SEO) best practices.

· Ability to work on multiple tasks simultaneously while successfully meeting established goals and deadlines.

· Passion & pride in doing good work and a desire to make a strong impact on the overall business.

· High degree of comfort working with ultra-high-net-worth clients.

· Manage a continuously evolving set of priorities when everything (really-everything!) is important. You can’t get overwhelmed or sidetracked easily.

· High level of attention to detail, quality, and effective verbal, presentation and written communication skills along with excellent follow-through.

· Act in a manner of integrity that shows support for the business, its values, and our people, while maintaining constant focus on meeting/exceeding client expectations.

· Excellent computer skills, must be proficient in Microsoft Outlook, Word, PowerPoint and Excel. Must have advanced skills in formatting documents and creating branded presentations within the Microsoft suite of products.

· Strategic thinker and thought leader who is able to provide recommendations to all levels of management.

· This position may require up to 10% travel between our home office in Chattanooga, TN, and our Atlanta, GA office.
 

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