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Senior Manager Ecommerce/Retail Marketing

Job title: Senior Manager Ecommerce/Retail Marketing
Contract type: Full-time
Discipline: Marketing
Remote: No
Reference: 407376
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

Senior Manager Ecommerce/Retail Marketing for Consumer Goods Company in LA!

 

Responsibilities:

- Manage Strategy + Activation of retail promotions + programs in partnership with sales

- Analyze results of promotional programs to optimize results of future programs

- Manager Full year promotions calendar

- Work closely with content team to ensure content strategy and priorities support retailer growth opportunities and priorities

- Manage support of retail partners + promotions across all brand channels, including email, social media, PR, and influencers

- Manage communication of marketing support to retail buyers via the sales team

- Mange the consolidation of inputs for retail.com presentations to present strong sell stories

- Manage retail marketing budget

- Manage the vision and development of online storytelling experiences on website that ties to campaigns

 

Skills and Experience needed

• An understanding of how ecommerce fits into larger omnichannel goals

*Must have strong ecommerce expertise

• Understanding consumers and how they shop across different retailers and platforms

• The ability to connect internal goals and priorities to external customer calendars

• Strong analytical skills to dive into the numbers by retailer to uncover trends and the ability to synthesize them for the team and management

• Knowing all the levers available and how/when to pull them to keep the business on track to goal, as well as how they fit into the retailer’s ecosystem + P&L

MUST have experience with Big Box Retailer ecomm buyers and marketing teams

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