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SEO Account Manager

Job title: SEO Account Manager
Contract type: Full-time
Location: Atlanta
Discipline: Marketing
Remote: No
Reference: 414296
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

SEO Account Manager, Senior Analyst

Location:  ATL OR Austin (currently remote)

Salary: $65-75k + Success Sharing (2-4% bonus)

The largest home improvement retailer in the US is hiring for a Manager of SEO

Company will require you to be onsite once they are going back to office. You will have an 8-week notice to be in either city once they reopen. 

Proof of vaccine is required for this role

As SEO Analyst you will provide quantitative research, reporting, and insights that help shape com content strategy. The analyst will conduct research to identify underperforming content areas, top optimization opportunities, and evangelize their findings to help organize diverse teams make informed decisions that drive traffic and conversion that improve overall program performance.

The analyst will work across multiple marketing, creative, and dev teams, so planning and execution in a fast-paced environment is critical. 

Role and Responsibilities:

  • Provide holistic, digestible content performance data as well as categorical analysis (e.g., guide, video, content blocks, and the like) to help inform yearly roadmaps as well as day-to-day content strategies.
  • Assess impact of major content initiatives and technological developments on ROI (e.g., content migration, content gap analysis, voice search, etc.)
  • Identify reporting gaps and work with partners to close the gaps
  • Work with SEO Content Manager & Director to implement improvements in content measurement and develop forecasting models
  • Partner with business intelligence and category experience to ensure core content initiatives are coded & tracked properly to provide needed data for measurement
  • Partner with cross-functional teams to share & incorporate learnings into company-wide SOPs and best practices.
  • Own daily monitoring of analytics, weekly/monthly dashboard creation and delivery of ad-hoc reporting 

 

Minimum Qualifications:

2+ years of relevant work experience

  • Intermediate capabilities with Microsoft Excel required
  •  Strong editorial skills: a keen eye for grammar, spelling, syntax, and a basic knowledge of AP Style
  •  A steadfast passion for SEO and internet marketing
  • Education Required:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  • Knowledge of current and developing SEO trends and best practices 
  • A basic understanding of HTML/CSS 
  • Basic understanding of content marketing: target audiences, keywords, linking, anchor text, success measurement & reporting 
  • E-commerce knowledge and experience a plus 

 

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