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Site Merchant (Leading Skincare brand)

Job title: Site Merchant (Leading Skincare brand)
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 427435
Contact name: Rachel Neusch
Job Published: January 01, 1970

Job description

Site Merchant Position Overview:

The Site Merchant will play a central role in delivering our ambitious growth plans reporting into the Director of DTC Ecommerce.

Site Merchant Responsibilities:  

  • Leverage marketing calendar to plan site merchandising updates 
  • Define & manage site navigation and category filters to ensure assortment is easily navigable.
  • Set-up, test and schedule site content updates, product launches and promotions in CMS.
  • Maintain and refresh key landing pages, product listing pages, cross-sell/up-sell modules.
  • Own day-to-day and weekly analytics and reporting on KPIs.
  • Drive content updates to optimize site for SEO in partnership with SEO agency.
  • Collaborate with UX, tech and analytics teams to design & set-up A/B tests to drive conversion rate optimization and AOV.
  • Collaborate with UX and tech teams on road mapping site enhancements.
  • Keep current with the latest ecommerce trends / technological innovations.

Site Merchant Qualifications:

  • 2-3 years of experience in ecommerce merchandising, ideally in a direct-to-consumer beauty brand.
  • Solid foundation in site analytics and ecommerce KPIs.
  • Displays strong analytical and problem-solving ability to help guide merchandising decisions
  • Collaborative & influential: able to develop strong working relationships with cross functional teams.
  • Must have proficiency with Microsoft Excel (pivot tables and v-lookup) and capacity to learn new systems swiftly.
  • Experience with Salesforce, Shopify and Adobe Analytics is strongly preferred
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