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Social Media Community Manager

Job title: Social Media Community Manager
Contract type: Full-time
Discipline: Marketing
Remote: No
Reference: 406003
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a leading fashion-house based in NYC specializing in both men's and women's.

 

Community Manager Overview:

The Community Manager is responsible for creating content to drive awareness, traffic, engagement, and conversion. You will be responsible for engaging in daily and ongoing conversations with followers in a social media-friendly and brand-appropriate voice. The Community Manager loves connecting with people, building relationships, thinking creatively, and trying new things to see what works.

 

Community Manager Responsibilities:

  • Manage, develop, and implement social media and communication campaigns aligned with the company’s marketing strategies
  • Create innovative content to drive awareness, traffic, engagement, and conversion assist with copywriting across all channels
  • Oversee all social platforms and engage with consumers and influencers on Facebook, Twitter, Instagram, YouTube, and Pinterest
  • Engage in daily and ongoing conversations with followers in a social media-friendly and brand-appropriate voice and escalate issues as necessary
  • Remain current of emerging social trends, share information with internal teams, and assist with the monthly social media calendar
  • Analyze web traffic and relevant community metrics
  • Relay community feedback to relevant stakeholders
  • Devise and implement community communication and development initiatives
  • Identify and escalate conversation themes across Facebook and Instagram pages, mining for insights and relevant community information to inform content creation and media priorities
  • Social listening in relevant landscapes, monitoring outside conversation on Reddit, Twitter, and TikTok
  • Use secondary research methods to gain a deep understanding of the culture, sub-cultures, and consumer behaviors that are the driving forces behind both large and small trends
  • Develop and implement community engagement tactics, documenting process as needed
  • Build and maintain strong relationships with key community segments

 

Community Manager Qualifications:

  • Bachelor’s degree preferred
  • 3-5 years’ experience in community and/or social media management with a focus on engagement and community building
  • Exceptional written and verbal communication skills
  • Extensive knowledge of social media platforms and strategies to grow a following
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