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Social Strategist

Job title: Social Strategist
Contract type: Full-time
Location: Atlanta, GA
Discipline: Marketing
Remote: No
Reference: 405274
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Social Strategist

 

 

Social Strategist Overview:

A creative and innovative Social Marketing Strategist who creates interactive social programs that drive repeat consumer engagement and transactions through social media and networking. 

Social Strategist Responsibilities:

•    Helps teams develop and maintain effective social media tactics and best practices.
•    Collaborate and gather intelligence from Analytics for optimizing social media, engagement and lead performance, and make recommendations on how to improve performance.
•    Collaborate with Strategy in cultivating strategic partners including enterprise social solutions to grow social reach, engagement and conversion.
•    Educate team around implementation of new social media tactics, trends and technologies.
•    Develop and maintain influential relationships with multiple client groups and partner agencies as related to social media.
•    Research and draft content for our clients’ social channels and blog platforms including but not limited to Facebook, Twitter, Pinterest and YouTube.
•    Help analyze content performance and optimize as necessary to meet and exceed client goals; collaborate with Content Strategy on planning and executing content calendars.
•    Understand client and user needs and translate them into a social media platform environment.

 

Social Strategist Qualifications:

•    1-2 years working in digital marketing and/or integrated marketing agencies with core experience in social marketing.
•    Demonstrated experience using and communicating in social networks, blogs, and content.
•    Basic knowledge of social media analytics platforms including Netbase, Radian6, Facebook Insights, Tweetreach, etc.
•    Must be a self-starter and works well in a group; flexible and personable.

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