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Sr. E-commerce Merchandiser

Job title: Sr. E-commerce Merchandiser
Contract type: Freelance
Location: Redwood City, San Mateo, California
Discipline: Retail
Remote: No
Reference: 409864
Contact name: Makena Neuhoff
Job Published: January 01, 1970

Job description

Job Description

As a Senior eCommerce Merchandiser, you will be responsible for developing site merchandising strategies and overseeing successful on-site execution. You will partner with cross-functional teams including, Creative, Product Merchandising, Marketing, Business Management and Product Management to help deliver a best-in-class customer experience. As a successful Senior Strategist, you will combine an understanding of visual merchandising and analytics, as well as a passion for user experience to continuously optimize performance. This position reports to the eCommerce Merchandising Manager.

 

What you’ll do:

Develop site merchandising strategies; oversee successful execution of all tactical site merchandising plans that will help meet and/or exceed company revenue and profitability goals

Utilize reporting data and analytics to identify opportunities that improve category performance.

Create actionable site merchandising plans or make in-season adjustments to drive growth; lead weekly analytics reviews

Use site metrics to identify landing page patterns and opportunities; Partner with Marketing to test and optimize landing page strategies by channel, and ensure a cohesive shopping experience across all touchpoints

Manage the creative development process (creative tickets, reviews) for seasonal refreshes across various site placements (Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to ensure alignment with business goals

Identify AB Testing opportunities based on analysis of site data to drive innovation and optimization across the site; work with Manager to vet test viability and establish hypotheses & KPIs; oversee successful setup and execution of all AB Tests

Partner with Product Merchandising to ensure that product goals and benefits for new products are being translated onsite (site placement, product sort order, etc.) in a way that is consistent with their strategies and value propositions

Make recommendations for site enhancements across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their onsite journey; work with manager to prioritize when technical support is required, create seasonal revenue build up, pricing plans and determine on-site promotions; conduct ongoing analysis to maximize performance

Lead seasonal business performance reviews with XF teams to share learnings and insights

Support other efforts/initiatives as needed

 

What you bring to the table:

3+ years of eCommerce related experience, previous site merchandising experience preferred

Excellent written and verbal communication, and problem-solving skills

Passion for teamwork and collaboration

A self-starter with the ability to multi-task

Experience working with SAP Commerce, Google Analytics, and Power BI is a plus

 

 

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