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Sr. Product Marketing Manager

Job title: Sr. Product Marketing Manager
Contract type: Full-time
Location: San Francisco
Discipline: Marketing
Remote: No
Reference: 406834
Contact name: Bri McGee
Job Published: January 01, 1970

Job description

*About the Position*

-They’re the “steward of the message” using marketing to convert prospects to clients -Works very closely with sales team and deeply understand how to engage directly with customers

-Must be able to answer tough questions and be the go-to person for sales when they need materials and talking points to close deals

-Will lead Marketing Enablement sections at sales kick-offs and train sales team on the messaging

-Will likely join sales on renewal calls with clients to come in and pitch when needed

 

*What They’re Creating:*

-Creates content for the sales team based on market research and sales team input

-Creates playbooks for sales with messaging they can use to win clients

-Things like key challenges and how our product is a solution for enterprise clients

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*Candidate Profile*

-Mid/Senior level person who is either making a lateral move or ready to level-up in to a senior level position

-Job title can up-level to include “Senior” if needed

 

Type of Candidate

This is a great opportunity for someone in a big company who wants to go smaller and own more

 -B2B SaaS companies, start-ups or enterprise is fine for this role

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Duties Include: 

- Help product teams deliver on the promise of design.

-  As the first Enterprise Product Marketing Manager, you'll connect product value to our enterprise customers' needs!

- Building upon the strong product-market fit that exists today, you'll lead our go-to-market strategy and execution to help take us to the next level in the enterprise.

- You'll generate customer insights to help inform our product strategy, drive our core messaging and positioning, and partner with our sales & success teams to drive revenue and adoption.

 

Responsibilities

- Develop a deep understanding of the needs of our enterprise customers, including persona development and use case definitions

- Define the positioning and messaging for our business in the enterprise, including differentiated value proposition

- Partner closely with our product & engineering crews to drive a shared understanding of enterprise customer needs & inform product roadmap

- Partner closely with the sales & customer success crews to refine our enterprise narrative & gain ongoing customer feedback

- Build sales tools including sales presentations, case studies, website content, and other marketing materials in partnership with the content crew

- Conduct market, competitor, and segmentation research to inform our product, marketing, and sales strategies

 

Requirements

  • 5+ years product marketing experience, including enterprise SaaS

 

  • Experience in defining differentiated positioning based upon customer insights & product truths

 

  • Strong writing & communication skills with experience in crafting compelling narratives, developing sales content & performing enablement

 

  • Customer-centric with expertise in working with enterprise sales teams & engaging directly with customers

 

  • Strategic and critical thinking balanced with tactical execution to drive impact

 

  • Background in marketing to product designer or front end developer audiences is a plus

 

  • Loves working with awesome people, wants to own the end-to-end function, and knows how to have fun!

 

 

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