DATA ANALYTICAL ROLES ARE IN HIGH DEMAND
Analyzing data is now a vital component to any successful marketing strategy, almost all marketing activities now come with a huge amount of data to analyze the performance of a campaign and see how this can be optimised to enhance results. The amount of data can be overwhelming, and you could spend your life in dashboards and spreadsheets if you do not know what you are looking for. Therefore, it’s important to hire specialist data analysts and data scientists that are able to make data driven decisions for your business.
A great marketing strategy will always rely on creativity and clear and concise messaging but the ability to decipher data is pivotal to growth. High-quality data can be game changing to make informed decisions on:
Overall marketing strategy
Optimising and selecting marketing channels
Creating and enhancing brand messaging
Producing content that engages with your audience
Improving the customer journey and user experience.
DATA HIRES ARE ESSENTIAL FOR SUCCESFUL MARKETING TEAMS
A marketing team needs to resemble the human brain it needs to have the creative right side, to entice and engage and the numbers driven right side to analyse and compute. Marketing teams need to have people that can make sense of the large amounts of data to help make informed decisions on future marketing efforts. Marketing data professionals can make a huge difference to all aspects of the business, they can increase ROI by identifying the most effective marketing channels, increase engagement by comparing campaigns and making suggestion to optimize content and ultimately tell you what is and what is not working for your business and suggest new and creative ways to achieve growth.
TOP DATA-DRIVEN MARKETING HIRES THAT WILL MAKE A BIG IMPACTTO BRANDS TODAY AND IN THE FUTURE
As recruiters, we have experienced a surge in demand from clients on both the agency and corporate side seeking data-driven hires for their marketing teams, including:
MARKETING DATA ANALYST
Marketing Data Analysts bring expertise in being able to decipher both qualitative and quantitative market data. They specialise in looking at important data that impacts the business, key metrics on website performance, ecommerce data, consumer trends and competitor performance plus much more. They then break down the data to compile easily digestible reports and present their findings to decision makers to help influence overall strategies and business plans. Sometimes the Data Analyst role can be aligned to a specific marketing channel or platform. These titles might include E-commerce Data Analyst or Social Media Data Analyst.
While a Data Analyst analyses looks at what is happening or has happened in the market, a Data Scientist uses data and sophisticated science to predict future trends and where a business can focus their efforts.. They use high-level analytic and mathematical modeling (for example, various regression analysis and cluster modeling), along with cutting-edge technology (e.g. machine learning) to predict what might happen if in different market scenarios. Marketers rely on Data Scientists to predict consumer behavior and test hypotheses (from products to content to channels and competitive offerings), allowing business to make data driven calculated decisions.
Performance Marketers track the performance of a business’s online marketing and paid advertising such as google adwords or paid social campaigns. They build and implement campaigns, test messaging and creatives, identify new advertising methods and partners, and optimise paid marketing channels based on performance. They collect and analyze data on the company’s spend across online marketing activities such as, social media advertising, search engine advertising, and any affiliate or paid sponsorships. Performance is usually measured by pre-determined actions such as a cost per click, video views ,app downloads or a purchase.
Using web data to improve a websites performance, a Search Engine Optimisation (SEO) specialist identifies methods and implements them to increase visibility across search engines, and ultimately increase website traffic. SEO specialists use various tools to identify keywords and phrases that the audience are looking for and create web copy and content around this to increase positioning in the search engines. Although there is a cost to get SEO right, if you nail it and you are top of page one on Google for your search terms you will be very happy with the outcome!
If you’re looking add marketing data specialists to your team then reach out. We have an extensive network of brilliant data experts looking to help brands grow. The demand for marketing talent is on the rise, let us help you make your next full-time or freelance hire.