Job description
What You’ll Be Doing
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Build and execute User Retention (CRM) campaigns that guide clients to relevant products and services
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Increase engagement and behaviors related to loyalty, using transactional & behavioral data
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Help define the CRM roadmap to achieve retention goals
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Collaborate with our Analytics, Brand Marketing, and Creative teams
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You will execute automated campaigns to maximize engagement & retention throughout the customer lifecycle
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Produce weekly and monthly campaign results, make recommendations & implement changes based on key findings
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Manage day to day email and SMS programs, email list health, creative templates, email delivery, list management to increase consumer LTV, build lasting relationships, drive engagement, retention, and personalization
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Optimize email and SMS performance through testing strategies, targeted segmentation strategies and creative enhancements.
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Apply customer segmentation and marketing automation tools to deliver personalized customer marketing journeys across multiple touch points
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Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention.
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Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the programs, including identifying moments to better understand our customer segments and their lifecycle and behaviors across multiple channels.
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Develop and implement all multi-channel customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns
Who You Are
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3+ years experience in retention, CRM, email marketing roles within fast paced competitive environments
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Strong experience working in competitive industries for high growth companies
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Extensive experience building and executing complex CRM campaigns with multiple stakeholders
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Experience with CRM tools such as Klaviyo, Bluecore, Attentive, Qubit, Typeform, Asana/Jira/Monday, Cordial, Sailthru
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Strong awareness of user operations (i.e. loyalty programs)
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Address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
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Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies.
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Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment.
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Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills
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Thoughtful and self-reflective, willingness to learn. Team-player, hard-working, and resourceful.
