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Lifecycle Marketing Manager

Job title: Lifecycle Marketing Manager
Contract type: Full-time
Location: Town of Alabama
Discipline: Marketing
Remote: No
Salary: $90K - $100K
Reference: 438535
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

What You’ll Be Doing

  • Build and execute User Retention (CRM) campaigns that guide clients to relevant products and services

  • Increase engagement and behaviors related to loyalty, using transactional & behavioral data

  • Help define the CRM roadmap to achieve retention goals

  • Collaborate with our Analytics, Brand Marketing, and Creative teams

  • You will execute automated campaigns to maximize engagement & retention throughout the customer lifecycle

  • Produce weekly and monthly campaign results, make recommendations & implement changes based on key findings

  • Manage day to day email and SMS programs, email list health, creative templates, email delivery, list management  to increase consumer LTV, build lasting relationships, drive engagement, retention, and personalization

  • Optimize email and SMS performance through testing strategies, targeted segmentation strategies and creative enhancements.

  • Apply customer segmentation and marketing automation tools to deliver personalized customer marketing journeys across multiple touch points

  • Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention.

  • Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the programs, including identifying moments to better understand our customer segments and their lifecycle and behaviors across multiple channels.

  • Develop and implement all multi-channel customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns
     

Who You Are

 
  • 3+ years experience in retention, CRM, email marketing roles within fast paced competitive environments

  • Strong experience working in competitive industries for high growth companies

  • Extensive experience building and executing complex CRM campaigns with multiple stakeholders

  • Experience with CRM tools such as Klaviyo, Bluecore, Attentive, Qubit, Typeform, Asana/Jira/Monday, Cordial, Sailthru

  • Strong awareness of user operations (i.e. loyalty programs)

  • Address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind

  • Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies.

  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment.

  • Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills

  • Thoughtful and self-reflective, willingness to learn. Team-player, hard-working, and resourceful.

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