Job description
Product Marketing Manager (Beauty)FT/Direct Hire
Hybrid in El Segundo
$85k-$125k
Our client, a leading clean beauty brand is looking for a Product Marketing Manager to help develop a global product portfolio, innovation pipeline and product marketing strategy to drive growth and market share.
Responsibilities:
• Gather and analyze data to make recommendations for product portfolio, including consumer insights, sales data, comprehensive competitive analysis and input from retailers and markets.
• Ensure accurate and timely issuance of marketing briefs for all new products and sampling, clearly communicating project details and objectives to all cross-functional partners.
• Develop and brief promotional product programming (sets, GWPs) to help support the needs of the sales channels.
• Manage annual sampling plan
• Anticipate, identify and seek resolution of developmental and operational issues throughout the product launch process.
• Prepare pricing analyses and provide SRP recommendations for portfolio architecture, new launches and limited-edition product pricing.
• Manage cost of goods for launch programs and make cost savings recommendations.
• Support presentation development for key internal and external product marketing meetings.
• Work with sales and demand planning to prepare volume opportunity estimates and drive global forecasts.
• Prepare timely communications for retailers and markets including product launch calendars, pricing, positioning, strategies, and support.
• Communicate new product messaging, claims development and educational support stakeholders.
• Work with retailers and markets to ensure product strategies and objectives are being met.
Qualifications:
• Bachelor’s degree; MBA a plus
• 5+ years of experience in Product Development Marketing preferably within prestige beauty industry, in both makeup and skincare, leading the process end to end
• Experience with Gift with Purchase, Promotions and Gift Sets
• Packaging knowledge and manufacturing understanding (both basic and promotional product)
• Product development knowledge, including process, lead times and systems
• Regulatory (Global) knowledge, including claims
• Strong customer understanding, with an eye to innovation and future trends
• Advanced Excel skills