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Retention Marketing Manager-Fashion

Job title: Retention Marketing Manager-Fashion
Contract type: Full-time
Location: City of Vernon
Industry: Marketing
Remote: No
Reference: 459868
Contact name: Shelby Glass

Job description

Retention Marketing Manager 

4 days onsite in DTLA 1 day remote 
$120,000-$150,000 (open to Manager or Director level candidates)
FT/Direct Hire 

Our client a top LA Based Fashion Apparel Brand is looking for an experienced and results-driven Retention Marketing Manager to oversee Email and SMS and drive customer lifetime value. The ideal candidate is data-driven, customer-centric, very collaborative and will partner closely with the Director of Content.  

Retention Marketing Manager
•    In close partnership with the marketing team, oversee email and SMS channel performance: strategy, execution, reporting, analysis and optimization to increase revenue and engagement
•    Identify opportunities to improve the customer experience and drive key retention metrics including LTV, NPS, customer activation cycle, cohort performance, and email/SMS channel growth
•    Define and execute segmentation and personalization strategy for email/SMS
•    Manage email/SMS roadmap with strategies to grow KPIs including list size, click rate, conversion rate, unsub rate, and revenue
•    Provide channel forecasting and reporting
•    Design testing strategies to continually optimize and improve existing communications and automated workflows (copy, timing, email design, triggers, etc.)
•    Monitor and optimize deliverability and ensure CAN-SPAM compliance to maintain high deliverability, data hygiene, and channel health
•    Manage Email and SMS vendor relationships
•    Keep a pulse on best practices, trends, and benchmarks
•    Collaborate with E-Commerce, Marketing, and Creative teams
•    Other Projects and Duties as assigned

•    BA/BS degree
•    5+ years retention marketing experience
•    Strong analytical skills and ability to identify opportunities in data
•    Proficient in Excel to support email analysis and reporting
•    Extremely detailed oriented with excellent project and time management abilities  
•    Critical thinker and problem-solving skills
•    Team player and collaborator
•    Great interpersonal and communication skills

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Expired job

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