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Trade Marketing Manager

Job title: Trade Marketing Manager
Contract type: Freelance
Location: Portland
Industry: Marketing
Remote: No
Reference: 462149
Contact name: Rianne McDonough

Job description

24 Seven is partnering with a well-known sportswear brand to help them find a Trade Marketing Manager for this hybrid position in Portland, OR. This is a 40/hr week, 6 month contract with high likelihood to extend and could potentially turn into a full-time salaried opportunity. While on contract, you'd be eligible for
benefits and more.

Ideal Candidate: will have 4-8 years of experience in trade marketing and previous experience in Category Management or Merchandising/Ranging/SMU/Sales. 

Purpose & Overall Relevance for the Organization:
Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising Teams.

  • Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
  • Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that wins at the point of purchase by category, in key doors against the agreed upon KPI’s
  • Create, deliver and execute the activation strategy and roadmap
  • Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
  • Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
  • In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
  • Secure the highest share of space within key destination doors and locations
  • Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
  • Understand product, customer and consumer needs from the US market and all channels
  • Be the “consumer activation” point of contact both internally and externally
  • Closely co-operate with Global Brand teams to secure a best practice level of implementation of global strategy
  • Manage budgets and costs within agreed measures
  • Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
  • Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment
  • Conduct relevant reporting activities to measure the efficiency and commercial success
Key Relationships:
  • Merchandising/Category teams
  • Sales Teams
  • US Marketing Business Units / GTM
  • US Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business Development
  • DTC Retail, Wholesale and eCommerce
Knowledge, Skills and Abilities:
  • Highly collaborative with strong communication skills
  • High influencing skills and ability to make fact based decisions
  • Strong analytical skills
  • Structured, organized and process orientated
  • Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
  • Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
  • Ability to work effectively within a team environment and under pressure
  • Intermediate to advanced skills in MS Office
Expired job