Job description
24 Seven is partnering with a well-known sportswear brand to help them find a Trade Marketing Manager for this hybrid position in Portland, OR. This is a 40/hr week, 6 month contract with high likelihood to extend and could potentially turn into a full-time salaried opportunity. While on contract, you'd be eligible forbenefits and more.
Ideal Candidate: will have 4-8 years of experience in trade marketing and previous experience in Category Management or Merchandising/Ranging/SMU/Sales.
Purpose & Overall Relevance for the Organization:
Create, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales and Marketplace Merchandising Teams.
Responsibilities:
- Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
- Execute with excellence, the seasonal ‘Account Marketing Calendar’ to ensure that wins at the point of purchase by category, in key doors against the agreed upon KPI’s
- Create, deliver and execute the activation strategy and roadmap
- Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
- Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out
- In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
- Secure the highest share of space within key destination doors and locations
- Manage the seasonal activation calendar process from virtual download to instore implementation including all account interaction meetings at all levels ensuring smooth process
- Understand product, customer and consumer needs from the US market and all channels
- Be the “consumer activation” point of contact both internally and externally
- Closely co-operate with Global Brand teams to secure a best practice level of implementation of global strategy
- Manage budgets and costs within agreed measures
- Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
- Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to instore deployment
- Conduct relevant reporting activities to measure the efficiency and commercial success
- Merchandising/Category teams
- Sales Teams
- US Marketing Business Units / GTM
- US Market Functions: Brand Activation, Range Architecture, SCM, Finance/ Demand Planning, Business Development
- DTC Retail, Wholesale and eCommerce
- Highly collaborative with strong communication skills
- High influencing skills and ability to make fact based decisions
- Strong analytical skills
- Structured, organized and process orientated
- Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
- Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
- Ability to work effectively within a team environment and under pressure
- Intermediate to advanced skills in MS Office
Expired job
