Job description
You'll administrate and implement tools that improve our understanding of how web channels impact our players. You'll design website tracking plans and work with partners on reporting. You will report to the Manager, Product Manager (MarTech) in Global Marketing.The Martech team builds and operates technology for central and international publishing teams. The team provides technical strategy, architecture, implementation, and governance for all games and products across company.
Responsibilities
• Report on and analyze trends for key website metrics
• Develop custom website dashboards for stakeholder reporting
• Coordinate tagging and tracking for site content and functionality across multiple disciplines and teams
• Propose methodical optimization tests, both on-site and campaign based
• Work with segmentation data in web environments
Core Requirements
• 2+ years of experience in a similar website analytics, digital strategy, or agency environment
• Must have Google Analytics and Google Tag Manager experience
• Ability to create and QA web/event tracking scripts and work with agencies/partners on deployment
Bonus Points
• Experience with Data Studio or Tableau
• Experience with measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Experience working with website teams on preemptive and ongoing strategy
Expired job
