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Digital Marketing Manager

Job title: Digital Marketing Manager
Contract type: Full-time
Location: Henderson
Discipline:
Remote: No
Reference: 462282
Contact name: Rianne McDonough

Job description

24 Seven is partnering up with a well-known company to help them find a Digital Marketing Manager to join their team! This is a direct-hire, full time opportunity that comes with excellent benefits. Candidates must live in Arizona to be considered. Travel within Arizona is required. 

The ideal candidate is an collaborative digital marketing strategist capable of leveraging consumer research and insights to craft and implement online growth strategy. Ideally, will have at least 2 years of experience within Digital Marketing and data-driven/analytics.

The Digital Marketing Manager is responsible for crafting digital marketing initiatives aimed at efficiently increasing new customer acquisition and enhancing brand awareness across various digital platforms. The role is responsible for Social Media, Website Management, CRM, Email Campaign Strategy and reporting/optimization.

Knowledge and Abilities:
  • Implement measurable strategies with defined KPIs to achieve goals such as enhancing brand narrative, and boosting product discovery and consideration through social media and influencers.
  • Understanding of all Social Media platforms and support tools.
  • Knowledge in paid media tools
  • Experience with CRM tools 
  • Email Campaign Strategy development
Responsibilities:
  • Execute the strategic direction of social media initiatives, both organic and paid
  • Identify new digital opportunities coming to market
  • Create content topics that resonate with the company's target audience
  • Develop and expand community and influencer outreach efforts.
  • Administer promotions, contests, and other events within digital channels
  • Utilize CRM tools to further understand consumer buying behaviors
  • Develop and manage Email Campaign Strategy 
Qualifications:
  • High School Diploma or GED required
  • Bachelors’ degree in Marketing or related field preferred.
  • 2 years’ experience in digital marketing or education related field preferred.
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