Job description
Position Overview:The Ecommerce Content Marketing Specialist will be assisting the Retail Marketing Manager with day-to-day Ecommerce initiatives and tasks. Primary responsibilities and focus will be product content development such as marketing copy, keywords, and images.
Responsibilities include:
• Develop engaging product sales copy that accurately represents the product and highlights features to drive more sales (product marketing paragraphs and bullet points) - content implemented on retailer websites and other marketing channels
• Integrate relevant keywords to optimize content visibility and drive organic traffic
• Responsible for initiating retail photography projects and maintaining internal image databases – new product launches, existing product maintenance, existing product clean-up projects and new SKUs
• Create and upload in-use/application images and enhanced content to our Retailer Ecommerce websites
• Maintain internal content databases
• Work cross functionally to ensure that all product content is delivered to retailer websites accurately
• Cultivate standards, processes and best practices for content creation, distribution and maintenance of new and existing product listings
• Work with Marketing Communications team on infographics and videos
• Assist with retail social content creation
• Ratings and Review response assistance
• Stay informed about content trends, competitor content changes and relevant industries changes
• Additional responsibilities as assigned
Required (Basic) Qualifications:
• Bachelor's degree from an accredited institution (Business or Technical)
• Minimum 2-3 years in content marketing experience
• Exceptionally strong copywriting, proofreading, and communication skills with high attention to detail – writing samples are a must
• Experience in writing consumer-facing content
• Experience with creating content for marketing programs including email, SEO, website, supporting product launches, social media, events, customer, community, and more
• Proficiency in Microsoft Office Suite with advanced skills in Excel
• Strong critical thinking, attention to detail and organizational skills
• Photoshop/In-Design experience
• SEO experience
Preferred Qualifications:
• Experience working with retailers such as Lowe’s, Home Depot, Menards and Amazon
• Experience with retail syndication systems such as Syndigo and Salsify a plus
Position Success Criteria:
• Candidate must be detail oriented
• Excellent written communication
• Excellent organizational, communication and presentation skills - both verbal and written with ability to make necessary status reports and technical presentations
