Our Client, a major player in lifestyle brands is looking for an Analytics and Insights Manager to join their team. In this role you will work with acquisition, retention, and digital partners to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior. You will also manage analytics and insights related to the development of PUMA North America retail and ecommerce CRM marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of the marketing programs. This position will also help to develop customer and CRM response analysis including determining sales, lift & ROI associated with marketing programs to aid in the development of marketing strategies. Lead the use of analytics to develop innovative ways to create integrated omni-channel strategies that drives customer engagement, spend, and reduce churn. Work with PUMA marketing and eCommerce teams to analyze customer lifecycle and develop strategy for improving customer life-time value. Partner with CRM marketing teams to improve campaigns based on test and learn methodology, contact management and optimizing what-if scenarios. Provide input for driving PUMA’s infrastructure which includes providing strategy and input into the design, development, and business rules for PUMA’s data warehouse(s), Global Consumer Hub, loyalty, mobile, ecommerce, POS, etc. platforms. Work with PUMA Customer Insights group to merge qualitative and quantitative results to provide a holistic 360? degree view of customer behavior. Helping establish and refine our best practices for analytical methods, rigor, interpretation of results, and delivery of value to the business Lead, mentor and develop marketing analytics team. YOUR TALENT Minimum 5 years’ experience in analysis and data science Bachelor’s degree in Mathematics, Statistics, or similar field (Master’s preferred) Background building and analyzing marketing campaigns and measuring customer performance using business intelligence tools. Experience working with large database and a solid understanding of all aspects of marketing data management, data quality and reporting & analytics. Adept at presenting complex concepts in an easy to understand and actionable way. Experience with marketing automation systems Knowledge of analytical tools such as R, Python, SAS, SQL Tableau, Power BI High degree of proficiency with Microsoft Office products Attention to details and able to grasp the big picture. Experience managing, coaching, and developing team of analysts.
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