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Market Research Analyst

Job title: Market Research Analyst
Contract type: Freelance
Location: Somerville
Industry:
Remote: No
Reference: 427458
Contact name: Jocelyn Yant
Job Published: January 01, 1970

Job description

Our client, a lifestyle brand, is looking for a Marketing Operations analyst to join them for a long term contract. 

Responsibilities:

•    Analyze brand tracking data to deliver insights on Company and competitor brand health, brand perceptions, customer satisfaction and purchase behavior
•    Collaborate with Marketing, Merchandising, Product Development and Sales teams on consumer product testing; Gather supporting documentation and input
•    Support the development of quantitative research including methodology selection, questionnaire design, programming, fielding, analysis, and reporting
•    Assist with voice of the customer initiatives, ad hoc projects, research vendor selection and vendor management as needed

What you possess:

•    Bachelor’s degree required, with a focus in Marketing, Market Research, Social Sciences, Business Administration, Statistics, Economics, or applicable field of study
•    2+ years’ experience in consumer research at a Market Research Organization,  Internal Team or Agency with a strong background in primary research design
•    Experience with research tracking programs (brand, NPS, etc.) with a strong grasp of tracking methodologies, common scenarios, and analysis
•    Strong analytical, written, and verbal communications skills required; Experience working with multiple data sources to distill insights into a cohesive and visually compelling presentation
•    Excellent critical thinking, problem solving, organization, and time management skills with superior attention to detail
•    Experience with online survey providers preferred (e.g., Qualtrics or Medallia)
•    Advanced proficiency with MS Office Suite; Specifically, Excel and PowerPoint
•    Basic knowledge of SPSS and/or other quantitative reporting tools
•    Experience with PowerBI or Tableau a plus Apply for this job

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