Job description* Ad Agency Experience preferred
* Travel up to 15% of the time
* Pay rate: $30
* Hybrid schedule (2 days/week in office)
The Marketing Promotions Specialist is responsible for coordinating marketing activities to promote AfterSales. They help create campaigns and programs that encourage dealers to sell more parts and provide better service to customers, which improves customer loyalty and satisfaction.
Responsibilities of the Business Promotions Specialist include:
- Creating a yearly marketing plan for AfterSales that supports business goals.
- Developing promotional concepts and advertising ideas for parts and services.
- Coordinating with the Field organization and internal marketing teams to ensure a consistent approach to promoting AfterSales.
- Working with other departments to integrate marketing strategies and support operations.
- Providing expertise and support to other AfterSales teams.
- Creating promotional materials for dealerships and the AfterSales organization.
- Monitoring and improving campaign performance.
- Following corporate branding guidelines and legal requirements.
- Collaborating with Porsche AG global team to share best practices.
- Managing the budget and financial reports.
- Protecting confidential information and ensuring compliance.
- Communicating effectively and managing multiple projects.
- Working independently and solving complex problems.
- Being detail-oriented and organized.
- Being able to travel occasionally, both domestically and internationally.
- A bachelor's degree in Marketing or Business.
- At least 5 years of experience in marketing, advertising, or communications, preferably in the automotive industry.
- Creative development and ad agency experience is preferred.
- Knowledge of creative development, social media planning, production, and media planning.
- Experience in automotive OEM marketing is preferred.
- Strategic thinking and continuous improvement mindset.
- Ability to create and execute promotional concepts.
- Strong financial and analytical skills for budget management.
- Development and management of marketing KPIs, including ROI.
- Excellent written and verbal communication skills.
- Organizational skills with attention to detail.
- Proficiency in Excel, Access, PowerPoint, and SAP.
- Ability to manage multiple projects and meet deadlines.
- Autonomous and strategic thinking with the ability to deliver effective presentations.
- Ability to work independently and solve complex problems.
- Familiarity with creative and visualization tools is a plus.