Job description
Client Overview:
Our client is a notable organization with expertise in the digital space. They offer a forward-thinking, collaborative, and technologically advanced approach that sets them apart as an industry leader and change maker.
Medical Copywriter Overview:
The Medical Copywriter is responsible for creating engaging content for various collateral, including direct mail, social media, and advertising. You will also be responsible for ensuring copy is aligned with brand standards and guidelines. The Medical Copywriter will also generate compelling website and SEO copy.
Medical Copywriter Responsibilities:
· Write creative, effective medical/ pharma copy for a variety of projects and business partners
· Deliver complete, error-free copy formatted in standardized copy template
· Effectively present and clearly communicate creative concepts internally
· Follow relevant brand guidelines for copy style, tone of voice, and target audience
· Research and prepare written copy content for a variety of marketing applications and programs such as social media, blog articles, print ads, media advertising, marketing collateral, and other assigned projects
· Generate compelling SEO copy
· Participate and contribute in creative brainstorms and collaborative work with the Creative Team
· Remain current on emerging trends, implement design best practices, and provide strategic recommendations to enhance campaign metrics and performance
· Collaborate with cross-functional team members to develop creative concepts and continually develop innovative campaigns
· Ensure the brand voice comes through clearly and consistently across every part of the customer journey
· Work closely with copyeditors to maintain all copy standards throughout projects
· Understand business partner objectives and apply them to copy
Medical Copywriter Qualifications:
· 3-5 years’ Medical Copywriting experience
· Medical copy writing experience (bilingual preferred)
· Experience in PAAB approval process, including Copy referencing requirements and Submission process and management
· Ability to work within visual files (InDesign, HTML, WordPress, PSDs, etc) to adapt copy for Canadian requirements (disclaimers, headlines, CTAs etc)
· Excel at breaking down complex medical content into concise, easily digestible, and thoughtful copy
· Keen eye for detail, with scrupulous proofreading and copyediting skills
