Job description
Our client, a Digital Agency, is looking for a Retail PPC Manager to join their team. This will be full time and fully remote!
Responsibilities:
- Fully understand and execute Retail Media PPC products, including platforms such as Criteo, Roundel, Instacart, Kroger, etc.
- Demonstrate knowledge of Sponsored Products, Sponsored Brands, and Sponsored Display.
- Plan, manage and execute PPC campaigns for multiple clients and platforms simultaneously.
- Continuously monitor campaign performance metrics such as return-on-ad-spend (ROAS) or Cost per Acquisition (CPA).
- Suggest and implement ongoing optimization strategies to exceed assigned KPIs.
- Utilize centralized reporting tools effectively.
- Manage a diverse book of business consisting of various brands/clients of different sizes.
- Maintain regular communication with clients on a weekly basis to provide updates on campaign progress.
- Present quarterly forecasting and performance reports to all brands within your portfolio.
- Leverage analytical tools to extract valuable insights from available data.
- Create performance reports that inform relevant teams about campaign results.
- Cultivate strong relationships with media vendors and stay updated on industry trends.
- Stay informed about new bidding techniques ad placement strategies in order to constantly improve campaign management skills and results delivery
- Manage risk pool effectively for ongoing testing purposes
- Collaborate with internal creative teams for the development of cutting-edge media assets
- Participate in budget allocation decisions across different channels/platforms.
Requirements:
- 1-3 years of experience in Retail Media PPC
- Proven track record of driving success in multiple KPIs such as ROAS, Total Sales Growth, CAC, etc.
- Passion for eCommerce and continuous learning with a deep understanding of the digital marketing ecosystem.
- Excellent organizational, analytical/data management, Excel, and communication skills.
Send your resume today!
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