Job description
Client Overview:
Our client is an education institution. Their on-trend, modern, and innovative services distinguish them at the forefront of the industry.
Senior Marketing and Communications Manager Responsibilities:
· Develop a year-long plan of Marketing and PR initiatives and campaigns to unlock earned media placements for the business, within lifestyle, travel/tourism, and tech verticals
· Improve tracking and reporting to help the organization understand the effectiveness of PR and influence future initiatives
· Collaborate cross-functionally with internal stakeholders and the marketing team to identify proactive media opportunities in response to wider business priorities,
· Keep a pulse on trends in the travel, entertainment, tours and activities spaces to identify opportunities for media placement, marketing campaigns, and client’s product development
·Must be comfortable public speaking in front of large groups, and planning large events - while being the face of the organization.
Senior Marketing and Communications Manager Qualifications:
- B2B + B2C Marketing experience
- Public Relations and Public Media experience
- Event planning and management experience
- Franchise marketing experience is an asset
- Proven track record of creating solid relationships with internal business partners and media contacts
- A strong public speaker who can turn technical capabilities into clear, concise, and compelling benefits for the right audience
