Job description
SEO Technical Lead Overview:
As the SEO Technical Lead, you are data-driven and highly organized, with a search engine optimization background to help increase organic search traffic through content recommendations, site improvements, and education around SEO strategy.
SEO Technical Lead Responsibilities:
· Direct the global SEO program and develop customized and targeted SEO landing page solutions to maximize effectiveness of search campaigns
· Day-to-day execution of organic search engine campaigns including keyword research, researched content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support
· Conduct keyword research, competitive analysis, content optimization, meta-tag creation, and other SEO related activities
· Propose hypotheses and conduct tests to improve traffic, engagement, and conversions
· Document strategy for major events and tentpole topics and conduct post-analysis afterward
· Run reports, measure performance, and share analysis with stakeholders. Propose improvements/alternative approaches
· Perform content audits
· Monitor traffic following algorithm updates and act fast to recover after traffic drops
· Apply management of SEO campaigns including writing meta content, supervising SEO friendly page construction, creating target keyword lists, improving site URL structure, improving link architecture, etc.
· Lead ad hoc SEO projects to support the brand
SEO Technical Lead Qualifications:
- 4+ years of SEO experience
- SEO Audit experience
- Develop and execute SEO strategy
- Analyze data and communicate to stakeholders
- Knowledge of Google Bots, Crawl, Indexation, Speed score, etc.
- SEO Tools such as: Screaming Frog, SEMrush or similar
