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Brand Marketing Specialist

Job title: Brand Marketing Specialist
Contract type: Freelance
Location: Atlanta, GA
Discipline: Marketing
Remote: No
Reference: 402516
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Brand Marketing Specialist 

 

Client Overview:

Our client is the is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S.

 

Brand Marketing Specialist Overview:

The Brand Marketing Specialist is responsible for developing, executing, and monitoring day-to-day social media and marketing tactics.

 

Brand Marketing Specialist Responsibilities:

  • Responsible for managing effective marketing campaigns
  • Provide day-to-day social media support
  • Work collaboratively with production, sales, public relations, legal, digital and content creation teams
  • Must have in-depth knowledge and understanding of social media platforms (i.e., Facebook, Twitter, Instagram, YouTube, etc.) and how they can be leveraged to grow our brands
  • Prepare monthly updates, bench marking success of all podcast promotional efforts and review analytics to provide insight

  • Stay up-to-date on marketing trends, social media tools and applications using performance data to inform future strategies

  •  Execute paid media campaigns to support new and existing podcasts

  • Manage any specialty social media campaigns (contests, sweepstakes, etc.)

  • Availability to update channels and respond on weekends and evenings as needed

 

Brand Marketing Specialist Qualifications:

  • BA/BS degree in Marketing, Journalism, Communications or related field
  • At least 2 years of post-graduation social media/digital marketing experience
  • Marketing, social media or public relations internships while pursuing college degree
  • Knowledge of digital and social media trends
  • Comfortable working with a variety of social media dashboards and listening tools
  •  Must have superior time management skills
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