Job description
An insights-obsessed marketing strategist with a creative mind that can lead, inspire, excite and help grow our family of kids brands. Supports the Vice President of Brand to define the evolving brand identity, establish innovative marketing strategies and lead the brand communication and creative development. Day-to-day, oversees the development and execution of all brand programs, social media, influencer/celebrity, media, consumer insights and public relations activities.
Responsibilities:
Key Accountabilities:
Responsible for defining and developing overall marketing strategy across brand, social media, influencer/celebrity/brand partnerships, consumer insights and public relations to drive business forward and ensure cohesiveness across all marketing efforts
Creative business thinker of compelling brand campaigns aimed at driving engagement with its’ brand target audiences, delivering measurable business outcomes
Set, monitor and report against key goals and performance on a weekly/monthly/quarterly basis with actionable takeaways across all managed programs
Develop and set marketing and social campaign calendars that align with new product launches and drive against marketing activities
Manage marketing budget and reconcile on a monthly basis
Oversee the day-to-day responsibilities while managing brand marketing and social teams
Manage internal and external agency teams against driving business results
Develop and put in place always-on influencer network, including logistics process, to execute against branded content and business needs
Create brand awareness guerilla marketing strategies and implement across multiple marketing channels
Develop and define brand guidelines to guide marketing asset creation and communication
Identify new areas/opportunities for brand(s)
The role of the Brand Marketing Director is highly collaborative, and as such, the Director works closely with all responsible Marketing, Ecommerce, Creative, Legal, Finance, Analytics teams.
Skills and Behaviors:
10 plus years of marketing experience in the retail or fashion industry
Strong background in social media and influencer marketing strategies
Highly organized and a keen attention to detail
Excellent verbal and written communication skills
Strong analytical skills
Excellent team building and development skills
Proven ability to lead a team
Ability to work effectively and across all areas and levels of the company to achieve goals
Must be a team player, flexible, and willing to take on a variety of tasks
Highly proficient in Microsoft Office
