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Director of Strategy

Job title: Director of Strategy
Contract type: Full-time
Location: Birmingham, AL
Discipline: Marketing
Remote: No
Reference: 402956
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Director of Strategy

 

 

Client Overview:

Our client is a digital communications agency that provides strategic marketing, creative, media, PR, and content services.

Director of Strategy Overview:

The Director of Strategy is responsible for leading and executing the day-to-day strategy across a range of accounts and projects, using a variety of resources to better understand audiences and effectively make recommendations both internally and externally on specific client requests as well as wider trends.

 

 

 

Director of Strategy Responsibilities:

  • Build a team with a range of sub-specialties, methodologies, and functional expertise
  • Work with multiple agency teams including creative, workflow, media, PR and account management
  • Serve on the agency’s management team and provide strategic insight on your area of expertise and the larger operational goals of the agency
  • Coach and mentor direct reports
  • Create and run all major research projects, both quantitative and qualitative, for the agency
  • Able to access research findings at speed and find new knowledge and insights Drive product strategy and/or go-to-market campaigns in a digital/interactive/mobile/web environment
  • Lead author of creative briefs for the agency Structure and lead a winning presentation with little to no support from others
  • Frame business problems in a surprising and fresh way
  • Brand positioning and polarization exercises
  • Extraction of consumer insights
  • Education of internal teams & external clients on industry trends and what it means for them

 

Director of Strategy Qualifications:

  • 8+ years of experience working in a strategic role within an agency environment
  • Experience in managing a team both onsite and remote
  • Expertise across integrated campaigns Experienced in senior level client interaction
  • Must have experience in automotive, retail, or B2B Proven track record on presenting & pitching
  • Deep understanding of research, data and insights tools, trend watching and extracting consumer insights
  • Expertise within the automotive vertical required
  • Relocation to Birmingham preferred
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