Job description
Consumer Product Goods company seeking a strong DTC Ecommerce Site Manager in LA! Must live in LA!!! this is NOT a remote roleResponsibilities
- The eCommerce Manager, Direct To Consumer (DTC) is responsible for driving, implementing, and managing all site merchandising initiatives across the company's portfolio of products
- Prioritize, coordinate, and execute all site merchandising activities inclusive of sequencing, navigation, site content, product launches, promotions, SEO initiatives, and 3rd party vendors (Bazaarvoice, Shopify Plus/Suite/Flow/Launchpad, Klaviyo, Matrixify, Okendo, Accentuate Fields, Search Spring, ERP, Salesforce, JustUno, Gorgias)
- Manage product level content for images, pricing, copy, product/category graphics, cross-sells and up-sells
- Ensure best in class website feature sets are executed properly and without issue
- Collaborate with Product Merchants, Marketing, Production, Creative, Analytics, and Digital Technology teams to ensure that the front end meets consumer and DTC needs
- Provide recommendations and implementation strategies for SEO to deliver assigned revenue targets
- Measure and analyze consumer adoption of site merchandising strategies and iterate to increase revenue and conversion
- Use data to inform business decisions and site experience based on consumer behavior, system functionality, and best in class site trends
- Create and present recommendations to Manager+ prior to implementation
- Act as liaison between eCommerce team, Senior Leadership, and Marketing related to all new website development and implementation
- Create excitement around and gain buy-in for DTC capabilities with Business Unit stakeholders
Qualifications
- Bachelor’s degree in Merchandising, Marketing, Business, or similar field
- 3+ years’ experience in site merchandising
- Excellent Salesforce Commerce Cloud skills required
- This role requires partnerships with several cross-functional teams including merchandising, production, marketing, and digital technology team partners
- The ideal candidate has strong organizational skills and a drive to own and lead projects effectively in a fast-paced working environment
- Strong working knowledge of Shopify and Google Analytics; ability to provide recommendations backed with facts/data
- Motivated and inquisitive individual eager to broaden exposure to multiple facets of the business and make a tangible impact
- Exceptional time management and project planning skills, including the ability to handle multiple projects and workstreams while effectively managing changing priorities
- Ability to work effectively and collaboratively across multiple lines of business
- Strong verbal and written communication and presentation skills with the ability to simplify complex detailed ideas to those less familiar with the subject
- Effective decision-making skills and an understanding of where projects fit into overall Company and development strategies
- Ability to operate independently given direction and bring ideas and solutions to issues raised
- Interpersonal savvy; an ability effectively work with and connect with all levels of employees across multiple functions and geographies
- Demonstrated problem-solving skills
- Other relevant systems knowledge required: Microsoft Suite (Excel, PowerPoint, Word, Outlook)
Expired job